Learn about the different careers in advertising.
Resource Center Home | Marketing Career Resource Guide Home | Find Marketing Schools
An advertising executive presents her
clients with a new TV spot.
Fast-paced careers in advertising provide daily creative challenges. Advertising professionals spend much of their daily work striving to come up with new angles for a product or business, while account managers and coordinators work with clients to ensure they are getting what they want.
Advertising work is usually fast-paced and team-based, so the ability to work quickly and coordinate your ideas with others is very important.
Hours can be brutal, especially in entry-level positions, and the field can be competitive, but those who succeed are eventually rewarded with exciting jobs and accounts and generous salaries or bonuses.
While the aptly named "creatives" on advertising teams do focus on new, innovative brainstorming, not all advertising jobs involve frenetic out-of-the-box thinking. Many careers in advertising require good analytical skills and sound business sense. For example, a media buyer must juggle the demands of a budget with a client's need for exposure, while a market researcher must be able to see trends in large samples of customer data. Advertising executives must be constant liaisons between customers and creative teams, and work to find solid, useful solutions that meet everyone's needs.
| Entry Level | Mid Level | Senior Level | |
| Types of Roles | Sales assistant, sales agent, media coordinator | Sales manager, account manager, marketing research instructor, promotions manager | Sales director, executive vice president |
| Experience | 0 - 3 years | 3 - 10 years | 10+ years |
| Getting There |
|
|
|
| Salary* | $28,000 – $47,000 | $60,000 - $90,000 | $100,000+ |
| Description |
|
|
|
* Depends on company size, specific job, and location
Sources: Securities Industry and Financial Markets Association (SIFMA), Princeton Review, Salary.com, Bureau of Labor Statistics, Monster.com
Northeastern University - College of Business Administration
Northeastern offers its AACSB-accredited MBA program in a 100% online format. They are a world leader in practice-based education focused on expanding students' managerial skills and knowledge base.
Walden University - School of Management
Walden University has unique and flexible online delivery models, world-class faculty and customizable programs which are all geared to help adult learners achieve their career goals.
University of Phoenix
University of Phoenix makes quality higher education highly accessible for working students through convenient campus locations and flexible online classes. Get a real-world education with real value.
