Learn what it takes to get an MBA marketing degree or a Master's in marketing.
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Both an MBA with a concentration in marketing and a master's in marketing degree will prepare you for marketing leadership positions across industries.
While each track offers advanced training in marketing and managerial concepts and practices, a marketing MBA trains you to develop a broad set of business skills that transfer to other business arenas.
Conversely, the highly specialized master's in marketing offers students the opportunity to focus almost exclusively on marketing-related issues.
The curriculum for an MBA marketing degree generally involves corporate management and business strategy, organizational behavior and design, leadership training, and in-depth discussions of marketing methods and research as they relate to general management.
Course work for a master's in marketing is typically comprised of the detailed study of marketing research and strategy, advertising, consumer behavior and psychology, communication, and sales research and management. Master's in marketing classes also cover entrepreneurial marketing, multinational management and nonprofit marketing.
Your marketing MBA or master's in marketing will be instrumental in helping you achieve a position of leadership in your career. Many people with these advanced degrees become market research analysts, sales/territory managers, public relations managers, advertising managers and product managers.
Managerial Accounting
Legal, Political and Ethical Dimensions of Business
Information Systems for Decision-Making
Economics and Management
Quantitative Methods
Organizational Behavior
Research and Strategic Communication
The Marketing Process
Financial Management
Directed Research Project
International Marketing
Marketing Communications
Customer Data and Analysis
IMC Principles, Strategies and Tactics
Brand Development
Audience Behavior
Marketing Communications Research
Creative Message Strategy
Multi-channel Media I
Multi-channel Media II
Direct Marketing
Public Relations
Sales Promotion
Ethics, Regulations and Society
Integrated Marketing Communications Campaigns
Northeastern University - College of Business Administration
Northeastern offers its AACSB-accredited MBA program in a 100% online format. They are a world leader in practice-based education focused on expanding students' managerial skills and knowledge base.
Walden University - School of Management
Walden University has unique and flexible online delivery models, world-class faculty and customizable programs which are all geared to help adult learners achieve their career goals.
University of Phoenix
University of Phoenix makes quality higher education highly accessible for working students through convenient campus locations and flexible online classes. Get a real-world education with real value.
