Learn about how to become a product manager.
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A product management team discusses their
marketing strategy.
Product managers oversee every stage in the creation and marketing of specific products. This strategic position requires vision, planning and leadership to create and implement the action plans that will position products for success.
Once strategies are in place, product managers oversee the advertising and marketing efforts that will deliver the desired results.
As marketing campaigns unfold, product managers continue to measure their products' effectiveness and make necessary changes to the marketing strategies based on demographic and sales data.
Product management is a highly competitive and demanding career. To succeed, you must be able to work up detailed plans, think strategically, analyze data, understand theories of consumer behavior and react successfully to rapid changes in the marketplace. A proven track record is the only route to promotion.
| Entry Level | Mid Level | Senior Level | |
| Types of Roles | Assistant product manager | Product manager | Senior product manager, group product manager |
| Experience | 2 - 5 years | 5 - 10 years | 10+ years |
| Getting There |
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| Salary* | $50,000 | $95,000 | $150,000 |
| Description |
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* Depends on company size, specific job, and location
Sources: Securities Industry and Financial Markets Association (SIFMA), Princeton Review, Salary.com, Bureau of Labor Statistics, Monster.com
Northeastern University - College of Business Administration
Northeastern offers its AACSB-accredited MBA program in a 100% online format. They are a world leader in practice-based education focused on expanding students' managerial skills and knowledge base.
Walden University - School of Management
Walden University has unique and flexible online delivery models, world-class faculty and customizable programs which are all geared to help adult learners achieve their career goals.
University of Phoenix
University of Phoenix makes quality higher education highly accessible for working students through convenient campus locations and flexible online classes. Get a real-world education with real value.
