Marketing Master’s or MBA?
Learn whether you should get a marketing MBA or a marketing master’s degree.
Both an MBA with a concentration in marketing and a marketing master’s degree will prepare you for marketing leadership positions across any number of business industries.
While each track offers advanced training in marketing and managerial concepts and practices, they each have a distinct objective:
- A marketing MBA trains you to develop a broad set of business skills that you will be able to apply and transfer to other business arenas.
- The highly specialized marketing master’s takes a less general path by offering students the opportunity to focus almost exclusively on marketing-related issues.
Popular Marketing Graduate Programs
Marketing MBA Degree
The curriculum for an MBA marketing degree generally involves corporate management and business strategy, organizational behavior and design, leadership training, and in-depth discussions of marketing methods and research as they relate to general management.
Course work for a marketing master’s is typically comprised of the detailed study of marketing research and strategy, advertising, consumer behavior and psychology, communication, and sales research and management. Master’s in marketing classes also cover entrepreneurial marketing, multinational management and nonprofit marketing.
Your marketing MBA or master’s in marketing will be instrumental in helping you achieve a position of leadership in your career. Many people with these advanced degrees become market research analysts, sales/territory managers, public relations managers, advertising managers and product managers.
Find a Business Program
Tell us a little about yourself and we’ll connect you with schools that offer marketing master’s and MBA programs.